Keywords are broad terms that are commonly used to describe a topic or industry. For example, “osteopathy” or “back pain.” These terms are often highly competitive, and it can be difficult to rank for them in search engines.
Long-tail Keywords:
Long-tail keywords are more specific and longer phrases that are less common and less competitive. They typically contain more than three words and are more specific to a certain topic or service. For example, “osteopathy treatment for lower back pain” or “osteopathy clinic in downtown New York”
Using long-tail keywords can help your clinic reach a more targeted audience and increase the chances of your website or social media post appearing in search engine results.
Here are a few ways to use long-tail keywords for your osteopathy clinic:
- Use them in your website’s meta tags (title, description) and in the content of your website’s pages
- Use them in your blog posts, articles and social media content
- Use them in your ad campaigns and pay-per-click (PPC) ads
- Use them in your email marketing campaigns
