\u00a0 Keywords are broad terms that are commonly used to describe a topic or industry. For example, "osteopathy" or "back\u00a0pain." These terms are often highly competitive, and it can be difficult to rank for them in search engines. Long-tail Keywords: Long-tail keywords are more specific and longer phrases that are less common and less competitive. They typically contain more than three words and are more specific to a certain topic or service. For example, "osteopathy treatment for lower back pain" or "osteopathy clinic in downtown New York" Using long-tail keywords can help your clinic reach a more targeted audience and increase the chances of your website or social media post appearing in search engine results. Here are a few ways to use long-tail keywords for your osteopathy clinic: Use them in your website's meta tags (title, description) and in the content of your website's pages Use them in your blog posts, articles and social media content Use them in your ad campaigns and pay-per-click (PPC) ads Use them in your email marketing campaigns It's important to use long-tail keywords naturally and in a way that adds value to the content. Avoid keyword stuffing which can be penalized by search engines. Also, regularly analyze the performance of your keywords, track their progress and update them as needed.